Modern means to be in harmony with the times. Genius influencers offer constant suggestions to their audience to help them to be on trend, determining the success of a product or its rejection in the time of an eye blink. Almost as quickly, followers forget or shape their liking guidelines drawn by popular characters. In short, fashion is liquid: all styles and their opposite go a bit. The necktie fits perfectly into this context, an indispensable element to characterize one’s appearance: irreverent, in strong contrast with clothing; formal according to the suits’ elegance, always modern, with its adaptability to different styles.
